Downy has millions of ideas for advertisements for their laundry products. One of their advertisements particularly caught my eye. A Downy simple pleasures fabric softener ad was chosen. Its optical focus is a middle aged white female and white male, perhaps husband and wife, standing in a hallway with a freshly set dinner table behind them. She is wearing a semi-formal dress and the man is also wearing a nice long sleeved shirt. The man in the ad is behind the women seductively smelling the fabric on her shoulder from her dress. Around the same area that he is smelling her, is a fictitious smoke-like image of a pleasant scent rising off her shoulder in to the surrounding air. She has her head tilted down towards the man and she is smiling at him in ecstasy. He also seems to like her smell because he is smiling with his eyes closed. If we look down towards their hands we can see that the man has his hand on top of the woman’s hand. Next to their hands it says, “staying in is no reason your alluring side shouldn’t come out.” If we look further down towards the bottom of the page it gives another line that says, “Express every side a touch more with Downy Simple Pleasures. Renewing scent pearls release with your embrace. So from alluring to serene, daring and beyond, you can feel more.” This gives the audience an idea of the chemistry that was intended to be shown in this advertisement This Downy ad seems to target middle aged women and uses various emotional appeals, and elements of effective layout. Most notably the “need for sex” appeal in harmony with the element of movement and proportion. They use these appeals and elements to encourage the use of their fabric softener by middle-aged women to smell sexy and bring out their alluring side.
The Downy ad was taken from a women fitness magazine called Women’s Fitness. Considering the fact that the ad came out of a women’s magazine and the main optical focus is a women, we can assume that the makers of the ad intended to ad to be directed towards a female audience. The element of proportion comes into play with the intended gender assumption of this advertisement. Since the woman in this ad is the biggest and most prominent element in this seems to suggest that it was intended for a female audience. The audience age is intended to be directed towards middle aged women. This can be assumed because most middle aged women are beginning to worry about their fading hour glass figure and read women’s fitness magazines to kept in shape. Also the age of the women in the ad is very important to the intended age of audience. The woman looks to be middle aged as well as the man so we can assume it is intended for the same age group. The intended race can be argued for white people because the man and women are both white. It could go the other way though because everyone has to wash their clothes regardless of race. The assumption that makers of the ad believe is that women do more laundry then men so they direct most of the focus of the ad on a women and the attention she is receiving from the man behind her because she uses Downy Simple Pleasures fabric softener.
This ad uses the element of movement in tune with gaze motion to lead to audience to the "need for sex" appeal this ad conveys. Movement in layout is generally from left to right and from top to bottom. If the reader follows this motion they will be lead to the center image of the ad, the women wife figure. If we look at the woman’s face we see that she is looking at her shoulder. We follow her gaze and we see a male figure, probably a husband or boyfriend, seductively smelling her shoulder. This gaze motion directs the readers to the chemistry between the two people in the advertisement. It also guides the reader’s eye from one element to another and makes sure he or she does not forget anything. The sexual part of the advertisement becomes evident to the reader, most likely a middle-aged woman. The makers of this advertisement try to convey that women at that age wanted to feel sexy, alluring, and wanted by their significant other and this ad definitely shows this with the placement of the male figure behind her. This automatically sparks the "need for sex" appeal in the readers mind.
The most prominent appeal that is sparked by the gaze motion of the woman is the “need for sex” appeal. Just by looking at the Downy advertisement for a second you get a strong sexual vibe from the way the man and women are connecting with each other. The man is smelling her shoulder very seductively and she is gazing at him with a pleasing expression on her face. The placement of the man’s hand over the woman’s implies an even more intimate image to the audience. The makers of this ad are trying to persuade the women audience to use their fabric softener, because you will smell sexy and your alluring side will come out. Also the text that is placed just under this sexual image suggests a sexual tone to the advertisement. The text of the ad reads, “staying in is no reason your alluring side shouldn’t come out.”
Tuesday, September 29, 2009
Monday, September 28, 2009
First Paragraph
This ad uses the element of movement and gaze motion to lead to audience to the "need for sex" appeal this ad conveys. Movement in layout is generally from left to right and from top to bottom. If the reader follows this motion they will be lead to the center image of the ad, the female wife figure. If we look at the females face we see that she is looking at her shoulder. We follow her gaze and we see a male figure,probably a husband or boyfriend, seductively smelling her shoulder. This gaze motion directs the readers to the chemistry between the two people in the ad. The sexual part of the ad becomes evident to the reader, most likely a middle aged women. The makers of this ad try to convey that women at that age feel the need to be wanted by there significant other and this ad definitely shows this with the placement of the male figure behind her. This automatically sparks the "need for sex" appeal in the readers mind.
Outline
I. The Advertisement
The ad is made by downy simple pleasures, which is a new kind of fabric softener shows a fairly young female standing in the middle of the page. She takes up almost eighty percent of the page. She also has her husband or boyfriend standing behind her seductively smelling her neck. There is text just below her that says, “staying in is no reason your alluring side shouldn’t come out.”
This “Downy” ad seems to target middle aged women and uses the picture of a husband and wife, who both are showing alluring and seductive expressions on their faces.
II. The need for Sex
There is a strong sexual image in this ad the man in the ad smells the women’s shoulder because she is suppose to smell for good. The reason she smells good is because she uses Downy simple pleasers. This sexual image is suppose to catch the readers eye mostly likely a women’s eye.
III. Intended Readership
This ad is intended for women. The simple fact that a woman is being seductively smelled by a man gives us the idea that it was made to catch a women’s eye. Also this ad came out of a women’s magazine. The intended race can be argued that is was for white females, but everyone has to do laundry regardless of race so I would say it was intended for all races.
IV. Element of Effective Layout
The element of movement is seen clearly in this ad. As you look from top to bottom on this ad you first notice the women gazing to her shoulder. The reveals a man who is seductively smelling her shoulder. This gaze motion directs the reader’s attention to sexual idea this ad is trying to convey.
V. Conclusion
The Downy ad tries to sell its product to middle aged women with a strong sexual image that catches the female reader’s eye. This sexual image is also emphasized with the element of movement and gaze motion.
The ad is made by downy simple pleasures, which is a new kind of fabric softener shows a fairly young female standing in the middle of the page. She takes up almost eighty percent of the page. She also has her husband or boyfriend standing behind her seductively smelling her neck. There is text just below her that says, “staying in is no reason your alluring side shouldn’t come out.”
This “Downy” ad seems to target middle aged women and uses the picture of a husband and wife, who both are showing alluring and seductive expressions on their faces.
II. The need for Sex
There is a strong sexual image in this ad the man in the ad smells the women’s shoulder because she is suppose to smell for good. The reason she smells good is because she uses Downy simple pleasers. This sexual image is suppose to catch the readers eye mostly likely a women’s eye.
III. Intended Readership
This ad is intended for women. The simple fact that a woman is being seductively smelled by a man gives us the idea that it was made to catch a women’s eye. Also this ad came out of a women’s magazine. The intended race can be argued that is was for white females, but everyone has to do laundry regardless of race so I would say it was intended for all races.
IV. Element of Effective Layout
The element of movement is seen clearly in this ad. As you look from top to bottom on this ad you first notice the women gazing to her shoulder. The reveals a man who is seductively smelling her shoulder. This gaze motion directs the reader’s attention to sexual idea this ad is trying to convey.
V. Conclusion
The Downy ad tries to sell its product to middle aged women with a strong sexual image that catches the female reader’s eye. This sexual image is also emphasized with the element of movement and gaze motion.
Sunday, September 20, 2009
Magazine ad
1) My advertisement is trying to sell a new kind of downy fabric softener called downy simple pleasures.
2)
a) Need for sex - This ad shows a house wife who is being seductively touched by a male most likely husband. This automatically catches a females attention because they are the ones who tend to do laundry. It makes them think that if they use that kind of fabric softener they will smell really good, almost as if it were a perfume.
b) Need for Affiliation - This husband and wife show affiliation in this ad because they are obviously showing intimacy because he is all up on her smelling her neck. This helps sell the idea that if you use this product it could increase intimacy with your partner.
c) Need for attention - This ad shows the need for attention because the women is getting attention from a man because her clothes smell nice. This ad is trying to sell the idea that if you use there fabric softener you will get more attention because your clothes smell nice.
d) Need for Autonomy - The ad says in text below the picture of the man and women,"staying in is no reason your alluring side shouldn't come out." This is saying that just cause your are staying in for the night doesn't mean that it is going to be any old boring night. This is trying to sell the idea that this fabric softener can make your alluring side come out.
e) Need for Aesthetic Sensations - The ad shows a husband and wife dressed up nicely. It looks like they are about to sit down for a nice dinner. This creates a visually pleasing picture that the audience can relate to as something they would like to have.
f) Physiological Needs - The ad expresses the idea that if you use there fabric softener that your clothes will be so soft it will be almost pleasurable to touch. It also gives us the physiological need of being wanted and touched by someone because of how soft and good we will smell when we use it.
g) Need to Escape - This ad suggests escaping from the norm of typical night of just staying in. It suggests you should like your alluring side out because you know that after using there fabric softener you can feel soft and sexy and smell great.
3) This ad is aimed at mid-aged married women. It can be accepted by any race even though the two people in it are white. The magazine as a whole is a women's magazine so almost all ads in it are geared towards women.
4)Balance- The women in this ad is the center and is the biggest thing in the ad. The man standing behind her is the also a big part of the balance because he and the women a had are considered as one focal point.
Movement - As you look from top to bottom on this ad you first notice the women gazing to her shoulder. The reveals a man who is seductively smelling her shoulder. This gaze motion directs the readers attention to sexual idea this ad is trying to convey.
Unity - The male closely behind the female conveys unity because all you see is his head and arm rubbing hers. It makes them look like one and shows that they are very close to each other. This can help sell the product because it makes the audience think that it will make people want to be by you.
Emphasis - This ad shows emphasis with the image of a flower like scent coming from the women's shoulder where the man is smelling. This emphasises the idea of how good you will smell if you use this kind of fabric softener.
2)
a) Need for sex - This ad shows a house wife who is being seductively touched by a male most likely husband. This automatically catches a females attention because they are the ones who tend to do laundry. It makes them think that if they use that kind of fabric softener they will smell really good, almost as if it were a perfume.
b) Need for Affiliation - This husband and wife show affiliation in this ad because they are obviously showing intimacy because he is all up on her smelling her neck. This helps sell the idea that if you use this product it could increase intimacy with your partner.
c) Need for attention - This ad shows the need for attention because the women is getting attention from a man because her clothes smell nice. This ad is trying to sell the idea that if you use there fabric softener you will get more attention because your clothes smell nice.
d) Need for Autonomy - The ad says in text below the picture of the man and women,"staying in is no reason your alluring side shouldn't come out." This is saying that just cause your are staying in for the night doesn't mean that it is going to be any old boring night. This is trying to sell the idea that this fabric softener can make your alluring side come out.
e) Need for Aesthetic Sensations - The ad shows a husband and wife dressed up nicely. It looks like they are about to sit down for a nice dinner. This creates a visually pleasing picture that the audience can relate to as something they would like to have.
f) Physiological Needs - The ad expresses the idea that if you use there fabric softener that your clothes will be so soft it will be almost pleasurable to touch. It also gives us the physiological need of being wanted and touched by someone because of how soft and good we will smell when we use it.
g) Need to Escape - This ad suggests escaping from the norm of typical night of just staying in. It suggests you should like your alluring side out because you know that after using there fabric softener you can feel soft and sexy and smell great.
3) This ad is aimed at mid-aged married women. It can be accepted by any race even though the two people in it are white. The magazine as a whole is a women's magazine so almost all ads in it are geared towards women.
4)Balance- The women in this ad is the center and is the biggest thing in the ad. The man standing behind her is the also a big part of the balance because he and the women a had are considered as one focal point.
Movement - As you look from top to bottom on this ad you first notice the women gazing to her shoulder. The reveals a man who is seductively smelling her shoulder. This gaze motion directs the readers attention to sexual idea this ad is trying to convey.
Unity - The male closely behind the female conveys unity because all you see is his head and arm rubbing hers. It makes them look like one and shows that they are very close to each other. This can help sell the product because it makes the audience think that it will make people want to be by you.
Emphasis - This ad shows emphasis with the image of a flower like scent coming from the women's shoulder where the man is smelling. This emphasises the idea of how good you will smell if you use this kind of fabric softener.
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