First Paragraph

This ad uses the element of movement and gaze motion to lead to audience to the "need for sex" appeal this ad conveys. Movement in layout is generally from left to right and from top to bottom. If the reader follows this motion they will be lead to the center image of the ad, the female wife figure. If we look at the females face we see that she is looking at her shoulder. We follow her gaze and we see a male figure,probably a husband or boyfriend, seductively smelling her shoulder. This gaze motion directs the readers to the chemistry between the two people in the ad. The sexual part of the ad becomes evident to the reader, most likely a middle aged women. The makers of this ad try to convey that women at that age feel the need to be wanted by there significant other and this ad definitely shows this with the placement of the male figure behind her. This automatically sparks the "need for sex" appeal in the readers mind.