Outline

I. The Advertisement

The ad is made by downy simple pleasures, which is a new kind of fabric softener shows a fairly young female standing in the middle of the page. She takes up almost eighty percent of the page. She also has her husband or boyfriend standing behind her seductively smelling her neck. There is text just below her that says, “staying in is no reason your alluring side shouldn’t come out.”

This “Downy” ad seems to target middle aged women and uses the picture of a husband and wife, who both are showing alluring and seductive expressions on their faces.
II. The need for Sex
There is a strong sexual image in this ad the man in the ad smells the women’s shoulder because she is suppose to smell for good. The reason she smells good is because she uses Downy simple pleasers. This sexual image is suppose to catch the readers eye mostly likely a women’s eye.


III. Intended Readership
This ad is intended for women. The simple fact that a woman is being seductively smelled by a man gives us the idea that it was made to catch a women’s eye. Also this ad came out of a women’s magazine. The intended race can be argued that is was for white females, but everyone has to do laundry regardless of race so I would say it was intended for all races.

IV. Element of Effective Layout

The element of movement is seen clearly in this ad. As you look from top to bottom on this ad you first notice the women gazing to her shoulder. The reveals a man who is seductively smelling her shoulder. This gaze motion directs the reader’s attention to sexual idea this ad is trying to convey.

V. Conclusion
The Downy ad tries to sell its product to middle aged women with a strong sexual image that catches the female reader’s eye. This sexual image is also emphasized with the element of movement and gaze motion.